Updated: Jul 20
Cubo AI, founded in Taiwan, is the world's first AI baby camera. With the concept of "guarding babies to grow up safely" combined with AI and professional medical consultants, Cubo AI has become popular all over the world since its launch and has been highly praised by more than 100K parents. It provides both surveillance as well as sleep analysis - if your little one cries, or their mouth and nose are covered by blankets then you'll be informed about what needs to be adjusted so they can have a safe rest!
We had the opportunity to interview Brian, the COO of Cubo AI, and Amy, the international logistics manager, to discuss brand creation, the journey of selling overseas, and how to solve the challenges of international logistics while the brand is selling well all over the world!
Breaking Record on Fund-Raising Platforms
To create a baby camera that meets the needs of parents, the team interviewed 158 parents and sent out a total of 8,000 questionnaires in Taiwan and the United States to avoid subjective influence.
With a thorough understanding of the target consumers, the company quickly attracted attention on Kickstarter when it launched the product, reaching its goal of $1M in sales within 30 minutes! In just two months, Cubo AI successively raised 10 million dollars - setting new records by raising funds faster than any other mother and childcare products offered previously through this platform
The brand's international expansion started when it first opened a shop on Amazon.com, and through its website, they've collected loyal users from all over the world including Australia, the United States, the United Kingdom, Canada, Germany, Japan, France, and other countries, and has accumulated many loyal users.
Realizing the importance of reverse logistics and return management
While sales are blooming overseas, the team also faced a daunting task when it came to “return management” - making sure customers in over 10 countries can get quality customer and returns services. “When it comes down to finding logistics partners in different countries, it can be difficult, and the logistic price was often expensive. Moreover, a lot of forwards don’t provide reverse logistics,” said Brian.
However, with the support of Return Helper, Cubo AI's reverse logistics process has been greatly optimized, and the three most impressive changes are:
1. Obtain the real-time status of national reverse logistics in one-stop, and conveniently control all return cases, saving a lot of management time.
2. Obtain competitive logistics costs through Return Helper. If brands want to negotiate service prices with logistics providers and freight forwarders independently, it is quite time-consuming and labor-consuming.
3. Can generate return labels instantly, allowing customers to go through the return process easier, and optimizing the return experience.
Solving the Pain Points for Cross-Border Sellers
"Previously, our biggest difficulty in overseas returned products is that we don’t have enough information over whether the products can be reused or not. But now, when products are returned to Return Helper’s warehouse, they’ll take photos, perform product inspections, and send the information back to us, so we can decide how to deal with those returns." Amy said.
If the products returned by the consumer are in good conditioned, brands can then use the same product for resell or exchange, avoid paying expensive freight fees back and forth, saving costs on logistics and or make the most out of all returns.
"In fact, finding different logistics providers in different countries can be challenging. However, Return Helper provides competitive logistics costs and flexible returns handling services, which helped us immensely in growing our cross-border sales.”
As Cubo AI is about to add sales channels in Spain, Italy, Southeast Asia, and other countries this year, Return Helper will continue to support brands expanding overseas and optimize the return experience of brands and consumers.