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As Amazon Prime Day approaches, shoppers are gearing up to take advantage of great deals. According to an Adobe Commerce survey of 1,115 consumers, shoppers plan to spend an average of $444 this year during Prime Day. That's a lot of money! So, what should brand owners do to prepare for it? Few things brand owners can do to make sure you're prepared for Prime Day. 1) Competitive Pricing: with almost 92% of shoppers comparing prices at some point or the other while shopping o

With Amazon Prime Day just around the corner, many eCommerce merchants are preparing for the influx of traffic and trying to figure out how to make the most of this sales opportunity. If you're one of them, don't forget about returns management. Returns can be a major profit killer if not managed correctly, but with the right solution in place, you can minimize their impact on your bottom line. Keep reading to learn more about how returns management can help maximize your pro